Dikla Blum

Hi, I'm Dikla Blum, looking for my next opportunity in social media & online marketing.

Dikla Blum is a freelance social media consultant. She helps educate businesses on the use of social media for marketing and customer service purposes. Dikla helps businesses create a social media strategy suited to their needs, including launching their social media presence across multiple social media platforms. Dikla advises businesses on appropriate use of social media 'language', on measurement and analysis and the '"do's and don'ts" of social media practices in a business capacity.

Freelance Social Media Consultant at Self Employed

June 2011

Social media marketing is a relatively new concept in the business world. I help businesses by consulting on social media best practices, ensuring my clients are on top of their game and at the forefront of innovation in the utilisation of social media in a business capacity. My expertise includes: • Using social media for customer service • Using various social media platforms for marketing purposes • Formulating social media strategies • Competitor analysis • Effective messaging and managable engagement strategies

Social Media Consultant at Meltwater Group

January 2011 - July 2011

Providing Social Media monitoring solutions to businesses. In this day and age, anyone with a computer and an opinion can set up a blog, facebook page, twitter account, youtube channel etc. Conversations are happening every day about businesses, brands, industries, trends. There is a competitive edge to be gained out of listening to what people are saying about your business, product or organisation. Are you listening? Whether you want to listen, or take the step to engagement with online conversations, monitoring social media mentions can help your organisation manage your reputation, identify new opportunities in the market, minimise damage of negative mentions and help you get closer to customers in their domain. Businesses are increasingly realising they need to be in the social media space, but being there doesn't just mean setting up your own pages, an effective social media strategy includes going to where your customers are and the effects go beyond the social media world. Your advertising, marketing and PR efforts are all being spoken about online. Meltwater Buzz helps you capture those conversations, sentiment and themes to your business or organisation's advantage. If you would like to chat about how Meltwater Buzz can help you, feel free to contact me on Dikla.Blum@meltwater.com

National Public Affairs Director at Australasian Union of Jewish Students

2010 - 2010

• Conceiving and running national campaigns across Australia & New Zealand. • Moderating an online community for activists to communicate among each other. • Running educational sessions for students on effective communication and advocacy. • Coordinating the annual Political Training Seminar with senior politicians and public figures, in Canberra. • Overseeing the public image and responses issued by the organization, through online and print media, social media and public forums. • Forming partnerships and joint initiatives across like minded youth political groups, student groups and organizations with shared interests.

University of Sydney

2007 – 2010

Bachelor of Commerce

Concentration: Economics, Government & International Relations

Activities: Australasian Union of Jewish Students, Sydney University ALP Club, Sydney University Politics Society.

Social media, technology (especially online & mobile), politics, travel, yoga, theatre (especially musical theatre), arts, social justice.